The NCAA women's basketball Final Four has taken the sports world by storm, drawing in a record number of viewers and sparking widespread interest across the nation. The rise in popularity of women's college basketball can be attributed, in large part, to standout players like Iowa star Caitlin Clark.
Television ratings for the recent games have been nothing short of impressive. The matchup between Iowa and LSU garnered over 12 million viewers, surpassing viewership numbers of major sporting events such as the MLB World Series, NBA Finals, and Stanley Cup games. This surge in viewership indicates a significant shift in the American sports landscape.
