Record-Breaking .3 Billion Spent On 15-Week Presidential Ad Blitz

Republican presidential candidate Nikki Haley casts her vote in the South Carolina Republican presidential primary election, on Kiawah Island

During the 15-week presidential race between Vice President Kamala Harris and former President Donald Trump, advertisers have collectively spent over $2.3 billion, marking a significant ad blitz. Notably, Democrats have outspent Republicans, with a total expenditure of about $1.4 billion compared to $933 million.

For context, in the final 15 weeks of the 2020 presidential election, the total advertising spending for the White House race amounted to approximately $1.7 billion. Democrats held a lead over Republicans, with a total spending of about $1 billion versus $631 million, as reported by the ad tracking firm AdImpact.

Democrats spent about $1.4 billion, surpassing Republicans' $933 million.

Ad spending in the 15-week presidential race exceeded $2.3 billion.

In the 2020 election, Democrats spent $1 billion compared to Republicans' $631 million.

In the upcoming 2024 election, seven pivotal battleground states, namely Pennsylvania, Michigan, Georgia, Wisconsin, North Carolina, Arizona, and Nevada, have attracted around 80% of all ad dollars spent between President Biden's withdrawal and Election Day.

Among these battleground states, Pennsylvania stands out as a key focus, accounting for roughly one-fifth of all ad spending during this intense campaign period. With over half a billion dollars poured into advertising efforts, Pennsylvania emerges as the primary target for both political parties as they vie for voter attention and support.