Record-Breaking .3 Billion Spent On 15-Week Presidential Ad Blitz

Republican presidential candidate Nikki Haley casts her vote in the South Carolina Republican presidential primary election, on Kiawah Island

During the 15-week presidential race between Vice President Kamala Harris and former President Donald Trump, advertisers have collectively spent over $2.3 billion, marking a significant ad blitz. Notably, Democrats have outspent Republicans, with a total expenditure of about $1.4 billion compared to $933 million.

For context, in the final 15 weeks of the 2020 presidential election, the total advertising spending for the White House race amounted to approximately $1.7 billion. Democrats held a lead over Republicans, with a total spending of about $1 billion versus $631 million, as reported by the ad tracking firm AdImpact.