Reckitt Benckiser Group (LON:RKT) executives used an investor “Focus On” event to outline how the company is applying digital science, artificial intelligence and predictive modeling across its innovation process, saying the capabilities are intended to support faster product development, stronger launch execution and efficiency gains.
Shannon Eisenhardt, Reckitt’s chief financial officer, said the company’s digital science work is tied to its broader strategy of focusing on 11 “power brands” and delivering long-term financial commitments. She said the presentation was not intended to introduce new financial targets, but to provide more visibility into how Reckitt operates.
