When Stacy Ritter, the CEO of Visit Lauderdale, saw professional organizations condemning Florida over legislation like the “Stop WOKE Act” and what critics call the “don’t say gay” law, she worried her job promoting tourism in Broward County could become much more difficult.
“Every time something happens that could have a negative impact on our destination, we have to sit down at the table and think about what to do. In this case, how do we separate ourselves from, in our view, hateful things that come out of Tallahassee?” said Ritter, speaking about the recently launched campaign from Broward County’s public-funded, nonprofit destination marketing agency to rebut the controversial law.
The agency is reaffirming Fort Lauderdale and its surrounding area as an inclusive, LGBTQ-friendly destination through a social media and advertising campaign under the slogan, “Everyone Under the Sun.”
