Rebecca Lynn doesn’t believe in first-mover advantage.
“Never be a first mover,” says Lynn. First movers bear the burden of proving that a market exists, she says. “You’re paying to get consumer awareness of that market. You’re fighting this uphill battle. You’re spending a ton of money to prove out the market—and by the time you finally prove it exists, you have an aging tech stack. Why not let somebody else break that pick? You watch where the puck is going, and then come in with a better product and better marketing as a second mover.”
