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Salon
Salon
Lifestyle
Alex Galbraith

Rebecca Black started the ragebait era

Rebecca Black’s “Friday” didn’t invent being nasty online. The theorem that online anonymity breeds rude behavior was commonplace well before Black’s parents paid Ark Music Factory a few thousand dollars to craft a song and music video for their daughter to record. And the message-board-born concept of a “lolcow,” a gullible user who can be goaded into making a fool of themselves on a regular basis, definitely predated the music video.

Even outside of dank subforums, internet denizens had laughed at unfortunate uploads of the “Star Wars Kid,” a 15-year-old who spun a fake light saber to online infamy in 2003, and Britney Spears’ mega-defender Cara Cunningham. Comedian Daniel Tosh even parlayed a desire to gawk at the web’s inept and unaware into a vicious update of “America’s Funniest Home Videos” that aired on Comedy Central for years.

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