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Birmingham Post
Birmingham Post
Business
Laura Watson

REAP Bikes' crowdfunding campaign raises more than £200,000 in first 24 hours

A North Staffordshire bike brand which has been backed by Olympic legend Sir Jason Kenny has raised more than £210,000 in just 24 hours.

Earlier this month, BusinessLive reported how Sir Jason - who is the most decorated Olympic cyclist ever - joined forces with REAP Bikes to launch a £300,000 crowdfunding campaign to help expand the Newcastle-under-Lyme business.

And just 24 hours after going live to the public, the campaign reached more than 70 per cent of its target after 45 contributors invested £214,000.

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