A North Staffordshire bike brand which has been backed by Olympic legend Sir Jason Kenny has raised more than £210,000 in just 24 hours.
Earlier this month, BusinessLive reported how Sir Jason - who is the most decorated Olympic cyclist ever - joined forces with REAP Bikes to launch a £300,000 crowdfunding campaign to help expand the Newcastle-under-Lyme business.
And just 24 hours after going live to the public, the campaign reached more than 70 per cent of its target after 45 contributors invested £214,000.