A new series which will see reality TV celebrities, including Gemma Collins, exploring their connections to Wales aimed at addressing misconceptions of the country, has been commissioned by S4C.
The Welsh language channel has appointed Carlam to produce More Than Daffs and Taffs. It will see celebrities immerse themselves fully in Welsh culture to shine a light on the preconceptions and prejudices they may have of the country.
As well as The Only Way is Essex star Ms Collins, more high-profile celebrities and influencers will be announced shortly. Viewers will be guided through the format by presenter Miriam Isaac. At the end of each episode, the presenter will confront the celebrity with a recording of initial biases.
