A Scottish tech start-up is hoping to tackle what's become a huge problem for Scotland over the past few years outwith the pandemic - overcrowding at popular beauty spots.
Aiming to address issues that have generated negative headlines in recent years such as traffic jams, overflowing bins, inappropriate camping and fires, and disruption to local residents, the new tech will create a real-time map which shows which areas are busy.
Using data from sensors to create a better visitor experience, Whereverly, one of many companies in Scotland’s burgeoning travel tech scene is working with Loch Lomond and the Trossachs National Park, Stirling Council and Perth & Kinross Council to create the new platform.