PHILADELPHIA — After Carlos Giraldo came to Philadelphia from Colombia at age 17, he learned a lesson about the power of language that stuck with him.
When his parents bought their first house, their agent showed them only a couple properties and did the bare minimum. But the agent spoke Spanish, and since his parents didn’t speak much English, they didn’t have many agents to choose from.
Giraldo saw that Spanish speakers needed more resources, so he got his real estate license and later started his own business in 2007, focused on serving Latino buyers, sellers, and investors and helping them build wealth.
