When was the last time you felt truly happy?
In Rachel Bloom’s excellent musical-comedy series Crazy Ex-Girlfriend, our hero Rebecca finds herself repeatedly confronted by an ad campaign that poses this question. The advert is promoting a butter-like spread, shown curling onto a knife as the copywriters attempt to link it with happiness. Somehow, we, the viewer, know that this is not real butter. It’s a spread, made of vegetable oil and assorted preservatives. It’s the type of “butter” that sat in my fridge as a child.
