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Efosa Udinmwen

Ready, set, gone: why popups, freezing, and tiny text are causing millions of app users to jump ship and abandon businesses

Amplitude
AI apps on smartphone screen, finger tapping on DeepSeek app.
  • Report finds users aren’t loyal to apps - they abandon brands fast when the user experience breaks down
  • Bad popups aren’t harmless annoyances, they’re silent customer killers your analytics might be missing
  • Half of users ignore popups completely, and older users are tuning them out the most
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