Reach has revealed plans to launch a dedicated US operation next year in a bid to grow its American audience for the Mirror, Express and a new online iteration of the Irish Star.
The digital publisher and newspaper group, which operates BusinessLive, says recruitment has begun across reporting social media, multimedia and editor roles, for jobs to start in the new year. It will target existing US-based journalists in the coming months with plans to open a New York office.
The plans include the introduction of an online version of The Irish Star, which is currently a print-only edition in Ireland. Reach says the new site will launch as IrishStar.com and will cater to the sizeable Irish American population, with individual correspondents covering New York City, Boston and Pennsylvania.
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US soccer fans will also be fed with 24.7 sports coverage via the Manchester Evening News, FootballLondon and Liverpool.com, which covers Liverpool FC. The expansion has been led by group editor-in-chief Lloyd Embley and chief digital publisher David Higgerson.
Lloyd Embley, group editor-in-chief at Reach, said: "The experience and data we’ve gathered over recent years, both on our existing national titles and from launching dozens of newsbrands from scratch, will ensure we are in a strong position to take advantage of this opportunity to reach millions more readers every day.”
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