Royal Challengers Bengaluru (RCB) has become the first Indian Premier League (IPL) franchise to cross the $300 million brand value milestone, as the league's overall business valuation surged past $20 billion for the first time, underlining how the world's richest cricket competition is increasingly being viewed as a long-term global sports and entertainment asset rather than a seasonal tournament.
According to Houlihan Lokey's 2026 IPL Brand Valuation Study, the IPL's business enterprise value rose 11.4% year-on-year to $20.6 billion, while its standalone brand value climbed 10.3% to $4.3 billion, extending a run of double-digit growth and cementing its position among the world's most valuable sports properties.
