It sometimes seems like no musical success in the 2020s is allowed to pass without some degree of online controversy. There are accusations that the artist in question is an “industry plant” – a phrase which, as far as can be discerned, can basically be applied to anyone with a manager or a label deal – or that there’s something deceptive about the way in which they’ve been promoted, or that they’re possessed of some other form of moral bankruptcy that reflects not merely on the performer but the people who like them. Which brings us to Love Me Not, an ostensibly harmless 2024 track by Chicago singer-songwriter Ravyn Lenae.
After enjoying a burst of online virality, it became a huge hit single, making the Top 5 on both sides of the Atlantic. Taken from Bird’s Eye, an album that also featured collaborations with Childish Gambino and Ty Dolla $ign, its blend of retro-soul styling, distorted guitar arpeggios and infernally catchy chorus was noticeably poppier than Lenae’s previous work: it came with a remix that featured British bedroom-pop star Rex Orange County. You could understand why fans of the glitchy, abstract R&B found on 2015’s EP Moon Shoes, or of her more neo soul-flavoured debut album, 2022’s Hypnos, might consider it a straightforward bid for mainstream acceptance. But you’d argue against it necessitating an online interrogation that, Lenae has suggested, involved not just “picking apart what kind of music I make” but “questioning my identity and Blackness”.
