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The Guardian - AU
The Guardian - AU
National
Cait Kelly

‘Firm but friendly’: how the AEC Twitter account is winning friends and influencing people

AEC Twitter account graphic
Digital engagement director Evan Ekin-Smyth says the AEC ‘is truly independent … and in some ways, our social media approach is evidence of that’. Photograph: AEC/Twitter

You wouldn’t normally expect an Australian government agency to slap down a user on Twitter for spreading a “baseless myth” or to explain to another person that “there’s this whole universal franchise concept in Australia that we’ve had for quite some time now” in response to a question about voters’ intelligence.

But the Australian Electoral Commission (AEC) is in the business of democracy. Its main job is to run federal elections but it also plays an educational role – and that’s where the commission’s increasingly popular Twitter account comes in.

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