Puerto Rican superstar Rauw Alejandro is set to release his fifth studio album, 'Cosa Nuestra,' on Friday, a project that marks a significant shift in his musical direction. The album draws inspiration from classic sounds of the '60s and '70s Nuyorican era, blending traditional Puerto Rican genres like salsa and merengue with contemporary reggaeton influences.
One of the standout features of 'Cosa Nuestra' is the innovative use of samples, including tracks from iconic artists like Willie Colón, Héctor Lavoe, and Frankie Ruiz. The album also boasts collaborations with industry heavyweights such as Pharrell Williams, Bad Bunny, and Feid, adding a new dimension to Alejandro's musical repertoire.
Alejandro's creative process for 'Cosa Nuestra' involved the development of a character named 'Raúl Alejandro,' paying homage to his father and the early Puerto Rican migration to New York. This character serves as a reflection of Alejandro's personal growth and artistic evolution, encapsulating his roots while exploring new musical territories.
Throughout the album, Alejandro delves into his Puerto Rican heritage, infusing traditional instruments like the cuatro, puertorriqueño guitar, maraca, and conga with modern digital sounds. The result is a vibrant and danceable sound that pays tribute to the rich musical history of the island.
Notable producer Pharrell Williams contributed to the album, collaborating with Alejandro on the track 'Committed.' Their partnership spanned across multiple cities, from New York to Paris, resulting in a unique blend of English and Spanish lyrics that showcase Alejandro's versatility as an artist.
Aside from the musical aspects, Alejandro remains committed to using his platform to address social issues affecting Puerto Rico. Alongside fellow artists like Bad Bunny and Residente, he advocates for positive change and aims to be a voice for his community, emphasizing the importance of sharing meaningful messages through his art.
With 'Cosa Nuestra,' Rauw Alejandro embarks on a new chapter in his career, embracing his cultural heritage while pushing the boundaries of Latin music. The album serves as a testament to his growth as an artist and a reflection of his unwavering pride in his Puerto Rican roots.
