You don't need Brummie glam rock icons Slade to 'feel the noize' at the Alexander Stadium.
Another capacity crowd - take note Seb Coe and World Athletics - rose as one to roar Eilish McColgan and Katarina Johnson-Thompson to golds in the space of 29 raucous and rocking minutes.
Johnson-Thompson's 6981-point personal best, set when winning the world heptathlon title in 2019, meant this was always going to be her gold to lose.