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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

Ratings Prove That the Lakers Warrant All the Coverage They Get

Lakers Stephen A Smith Thunder LeBron James Rich Rodriguez Tyrese Haliburton TikTok Warriors Bryan Curtis Jimmy Johnson
NBA fans have tuned into to watch James and Doncic play together. | Jason Parkhurst-Imagn Images

1. There’s been a lot of talk lately about how the media covers the NBA. One criticism offered by some is that talking heads focus too much on the Lakers and Warriors and not enough coverage has been given to the Cavaliers (55–10) and Thunder (53–12).

But as I said in last Friday’s Traina Thoughts regarding Charles Barkely’s rant on this subject, and in Monday’s Traina Thoughts regarding Robert Griffin III’s claim that debate shows ruined sports media, we are in a supply-and-demand business. The viewers dictate coverage.

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