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Benzinga
Benzinga
Business
Caroline Lubinsky

Rare Labubu Dolls Are Now Liquid Assets — Here's What That Means for Alternative Investors

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The Labubu craze sweeping across Asia, Europe and North America has shown few signs of slowing, with sales of the quirky plush dolls from Chinese toy maker Pop Mart International Group skyrocketing in 2025.

For some collectors, the scarcity and demand for the doll with rabbit-like ears and a mischievous grin continue to push up their value, infusing them with liquidity on secondary markets that's not often seen with toy collectibles.

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