Ranveer Singh has collaborated with Adidas to pay homage to some of the most iconic and celebrated sneaker silhouettes: Superstar, Stan Smith, Forum, whilst shining the light on the future with the launch of all new NMD_V3. The campaign reflects on the past by paying six years after launching the trailblazing NMD silhouette, the Trefoil has returned with an updated take on the original cutting-edge innovator, channelling the very same independent mindset to present the NMD_V3. The global NMD_V3 campaign also features multi-hyphenate Brazilian performer Anitta, acclaimed Argentinian DJ and producer Bizarrap, and the sensational French footballer Karim Benzema.
The campaign, fronted by the versatile cultural youth icon and the ultimate Original, Ranveer Singh is set against a backdrop of dynamic visual language and an impactful voiceover. The film opens with a ruminative line “If you want to know where we're headed, you need to know where we came from”, that sets the tone for a powerful, aspirational narrative that is inspired by the brand’s rich heritage and paves the path for the future. The campaign highlights the legacy of the four iconic sneakers that have created an indelible mark on street culture. From sports to hip-hop, from the 60s to present day, these silhouettes have traversed various cultural moments, and have now become lifestyle staples that are nowhere close to done making history.
