Football clubs never used to have badges on the front of their shirts, let alone sponsors. Now, the very DNA of an institution is woven into the fabric of your team (we're talking about the crest here, not the generic betting company logo on the front of the top).
As with everything else in football, different sides went in different directions. Some opted for their city's coat of arms or something vaguely similar, while others went for a circle with one distinctive symbol in the centre. Others have gone wildcard – including initials, birds, former players, hats, lions, weapons or a mixture of the lot.
