Rangers chief James Bisgrove is confident football can withstand the cost of living crisis as he looks to grow the club further off the park after figures showed commercial revenue had been boosted by an eye-watering 250 per cent in a four-year period from 2018 while matchday revenge had almost doubled in the last five years.
The Ibrox club have recently thrown their doors open to the new Edmiston House and Bisgrove insists he is targeting other non-matchday areas. Bisgrove admits it’s about striking a balance between “optimising revenue generation, especially on match days, with taking advantage of supporters’ loyalty to the club” at a time of financial strain.
But, in an interview with football finance website Off The Pitch, he said: “My sense is that football is one of the more resilient industries to the wider economic pressures and cost of living crisis.” Rangers posted a profit of £27.6 million in last year’s annual accounts and record turnover over £86.8m.
