James Bisgrove must be doing something right. No, seriously, hear me out here.
The man in charge of commercial and marketing strategies at Ibrox may seem like a snake oil salesman to those of us with an untrained eye but then we don’t drive a McLaren super-car to the office so it stands to reason Bisgrove can’t be half as daft as he looks.
And yet somehow this extravagant petrol-head has also managed to drive a wedge between his club and its supporters - or let’s call them customers - at a moment in time when the bond between the boardroom and the stands ought to be unbreakable given all they’ve been through together over these past 10 tumultuous years.
