Maybe it’s time for Douglas Park and Dave King to settle things by whipping them out on the Ibrox boardroom table.
And then, once they’ve finally established which of them has the biggest chip on his shoulder, both men ought to leave by the nearest exit, preferably taking their tone-deaf head of communications with them.
As a matter of fact, the more Rangers eat themselves alive in full view the harder it becomes to make a decent argument for any of the main protagonists surviving this unedifying PR disaster.