Mats Enquist is the first to admit he’s not an expert on the Tartan numbers game currently being furiously fought over as Scottish football engages in its latest internal TV squabble.
But the Swedish league chief can speak with confidence about the figures his nation is dealing with after throwing their lot in with the broadcasters - and they’re only going in one direction. The Scandinavian nation has found itself the surprise target of the SPFL spotlight this past week as the debate on Scotland’s new £30million a season Sky agreement threatened to boil over.
Rangers managing director Stewart Robertson reckons our game is still being chronically undersold and raised evidence of Sweden’s £48million tie-up with American media giants Discovery as proof of just how much we’re being short changed. That prompted Aberdeen chairman Dave Cormack’s scathing rebuke, with the Pittodrie boss insisting Robertson is comparing apples with oranges by measuring the new deal currently being thrashed out with Sky - which will see just 60 Premiership games screened each campaign - against Sweden’s package, where ALL 240 matches top-flight Allsvenskan fixtures plus the country’s entire second tier campaign are available for their partners to broadcast.
