In 2023, the Rams and head coach Sean McVay decided to engineer a drastic change in their overall run game. McVay had been one of the NFL’s most effective proselytizers of the zone run game for years. But last season, McVay (and primary running back Kyren Williams) called and ran more gap power stuff than any other team in the NFL — on Wham and Duo alone, the Rams gained 510 yards and 284 yards after contact, and scored eight touchdowns, on 115 carries. The Patriots ranked second with 82 carries, so this was a Real Thing for McVay.
