In conjunction with the Disneyland Resort, the Los Angeles Rams are looking to get young people interested in the game of football, and hope to bring a new generation of fans into their audience. The team announced on Thursday that they had finalized a partnership with the renowned entertainment consortium that would seek to engage young people by showcasing their brand around Disneyland and bringing advertising for the resort into SoFi Stadium as part of the game day experience.
There will be a season-long series of content called “Rams Kids Fact Friday” as part of the collaboration that will be aimed toward the youth, which is set to be released on all of the Rams’ media outlets. According to the team, each video will feature Disney characters and Los Angeles cheerleaders, with Fact Friday topics including fun facts about Rams players, the team’s history, and their upcoming matchups.
