Apple has made the unprecedented decision to hike the prices of all its current computers and tablets. iPhone prices remain as they were, for now. Bloomberg indicates that the rather steep price rises have been precipitated by increased costs of memory and storage. One of the most impactful hikes we see is the entry-level MacBook Pro going from $1,699 to $1,999. However, even the recently released but resource-starved MacBook Neo has had another $100 piled onto its price, so now it starts at $699 before tax.
Price Increases: MacBook Neo to $699 from $599; MacBook Air to $1,299 from $1,099; MacBook Pro to $1,999 from $1,699; iPad Pro to $1,199 from $999; iPad Air to $749 from $599. https://t.co/JSlxZ1zbdWJune 25, 2026
