Heading to Ralph Lauren's New York City headquarters to preview Team USA's Opening and Closing Ceremony uniforms for the 2024 Olympics, I expected to see a room full of red, white, and blue. It's tradition: Ralph Lauren has designed Team USA's Opening and Closing Ceremony outfits for the past eight Olympic Games, beginning with Beijing in 2008. Each time, the uniforms had plenty of stars, stripes, and Americana insignias to go around. The palette is a prerequisite for around 600 U.S. athletes to represent their country at the biggest international competition in sports, after all.
What I didn't expect in the mahogany-paneled room full of Team USA athletes and their new uniforms was a crossover with the heart of fashion's biggest trends. Returning for a ninth time, Ralph Lauren is still dressing athletes for the Olympics in their star-spangled best—but they're emphasizing the crossover between the world of sport and the world of fashion in fresh ways. And, it's all available for anyone to shop before the Olympic torch is even lit.
