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Lifestyle
Pei-Ru Keh

Ralph Lauren launches The 888 House, a surreal digital store fusing fantasy and reality

Ralph Lauren digital store The 888 House

Ahead of Ralph Lauren’s return to the New York Fashion Week in September after a four-year hiatus, the American designer – who features in the Wallpaper* USA 300 – is already revealing some of the tricks he has up his sleeve. Designed to symbolise a new era, the house has introduced the ‘RL 888’ handbag collection that draws inspiration from the iconic architecture of New York City. 

Featuring defined angles and a dramatic curvature, the new silhouette is the latest example of Ralph Lauren’s love of juxtaposition. The bag is refined yet modern, and Lauren describes ‘the unchanging beauty of the “RL 888”’ as a complement to ‘the independent spirit and personal style of the woman that writes her own story wherever she loves’, he says. ‘She is bold and romantic, modern yet timeless, like the bag she carries.’

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