Rail companies want to scrap peak and off-peak rail fares in favour of a new price policy already adopted by the airline industry. The train operators, currently hit by a series of strikes, are pushing for 'demand-led' pricing for longer journeys, reports The Telegraph.
Ticket pricing would then be set 'dynamically', with prices increasing temporarily in face of demand and supply. Similar tactics are used by airlines and Uber.
Andy Bagnall, the chief executive of the new train operator body Rail Partners, told The Telegraph train operators were lobbying the government for “a more demand-led pricing approach that actually allows you to give better value tickets, but give a better customer experience."
