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The Conversation
The Conversation
Laurence Grondin-Robillard, Professeure associée à l'École des médias et doctorante en communication, Université du Québec à Montréal (UQAM)

‘Rage bait’ is the Oxford Word of the Year, showing how social media is manufacturing anger

It shouldn’t come as a surprise that the Oxford Dictionary has named “rage bait” its Word of the Year. The quantity of live-streamed drama in 2025 has made it clear that outrage is now fuelling much online content.

The death of French streamer Raphaël Graven, alias Jean Pormanove, was particularly striking in this respect. Before dying live on Kick after streaming for 298 hours, Graven had been subjected to humiliating scenes and psychological abuse from two co-streamers, according to an investigation by French news outlet Médiapart.

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