Christmas has come early, as a new radio station is playing non-stop festive hits all day, every day until December 25.
That's right, Heart Xmas will be dedicated to Christmas music 24/7 as it launches across the UK today, Friday September 23, more than three months before the big day.
Summer is barely over and autumn has only just begun, but this new station will be blasting out all hits from The Pogues, Slade and Wham! so die-hard Christmas fans can get into the spirit.
This year, the much-loved station is switching on earlier than ever before - a total of 97 days before Christmas - bringing listeners the ultimate seasonal soundtrack for the festive countdown.
Listeners can expect nothing but the biggest and best Christmas songs of all time, non-stop, 24 hours a day, seven days a week, including Mariah Carey’s ‘All I Want for Christmas Is You’, Wham!’s ‘Last Christmas’, Chris Rea’s ‘Driving Home For Christmas’ and Band Aid’s ‘Do They Know It’s Christmas?’
Andy Everett, Managing Editor of Heart, said: “This year we’ve decided to bring back our much-loved festive station, Heart Xmas, earlier than ever before.
"Every year, Heart listeners get in touch earlier and earlier to request their favourite festive tunes, so we wanted to get into the Christmas spirit here at Heart Xmas with three full months of non-stop festive feel good!”
Due to the growing popularity of Heart Xmas every year, the seasonal spin off station will be available on digital radio across the UK in 2022 meaning Christmas fans can tune in from wherever they are in the UK on DAB as well as Global Player, bringing even wider coverage.
It really is the most wonderful time of the year - just a bit earlier than usual.
Christmas fans can get their festive fix and tune into Heart Xmas from today – Friday September 23.
Heart Xmas is available across the UK on DAB digital radio, and on Global Player on your smart speaker (“play Heart Christmas”), iOS or Android device and heart.co.uk/xmas.