Radio ads for Paddy Power and MoneySuperMarket.com have been banned for voicing the terms and conditions so quickly that listeners were unable to understand them.
Both ads were heard in December. Complainants said they were misleading because the terms and conditions were spoken so quickly and at such low volume that they were unintelligible.
Paddy Power said their ad featured their Bet Builder promotion which offered users a free bet up to £10 if one leg of an accumulator bet was unsuccessful. The betting firm said that the terms and conditions, which did not contradict any claims in the ad, had not been sped up in post-production and they were presented without background effects to ensure full clarity.