Racing Pride initially launched in June 2019 with a group of UK-based ambassadors and partners to create visible role-models and support for the LGBTQ+ community within the sport, as well as to offer education around allyship. Racing Pride has worked with, and continues to work with, organisations and individuals across motorsport from grass roots to elite professional level.
The movement has expanded rapidly to encompass a strong cohort of European ambassadors and in June 2021 publicly partnered with Aston Martin Cognizant Formula 1 Team.
