In the 1970s, the NBA was sputtering. Playoff games were on tape-delay. Many of the league’s teams were in debt, baseball was still firmly America’s game and lesser-known small market franchises were winning titles. But then an influx of talent changed the entire operation. The 1979-80 NBA season saw rookies Magic Johnson and Larry Bird explode on to the scene with the Los Angeles Lakers and Boston Celtics, respectively. But even then, the two were known quantities and so, too, was their budding rivalry. It all began in college the year prior. The 1979 NCAA title game featured Johnson’s Michigan State team defeating Bird’s Indiana State in what is still the most-watched basketball game ever in the US. It was a matchup that featured Magic’s flash and charisma against Bird’s quiet genius. Two skilled passers making their teams better. Fast-forward 45 years and history is repeating itself, this time with the WNBA’s Angel Reese and Caitlin Clark. Just ask Magic himself.
“Larry and I heightened the NBA’s overall popularity,” Johnson wrote on X on Monday. “The Lakers and Celtics sold out arenas throughout the league and increased television viewership exponentially. The higher viewership numbers led to the NBA signing significantly larger TV contracts which then led to higher salaries for the players. Caitlin and Angel are now doing the same thing, selling out arenas and increasing the viewership.”
