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The Times of India
The Times of India
World
TOI World Desk

Quote of the day by American financier J.P. Morgan: "If you have to ask how much it costs, you can't…"

JP Morgan

There are moments in buying decisions when the conversation shifts quietly. Someone asks for a price, hears it, and the tone changes. Not always because it is unaffordable, but because the situation was never really about comparison in the first place.

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