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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

QuitGPT is going viral — here’s why people are cancelling ChatGPT

QuitGPT ChatGPT Mark Ruffalo Instagram OpenAI Tom Guide
QuitGPT.

Early in February 2026, a grassroots backlash against ChatGPT began gaining steam online — not over the sunsetting of GPT-4o or outages, but as a political and ethical protest movement.

Branded “QuitGPT,” the campaign is urging users to cancel their ChatGPT subscriptions, delete the app and shift to alternative AI chatbots — and its momentum is raising hard questions about how AI intersects with politics, corporate behavior and consumer values.

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