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The Guardian - UK
The Guardian - UK
Emma Jane Palin

Quiet luxury: how to shop pre-loved – and land one of fashion’s favourite looks

Trishna Goklani
Trishna Goklani. Photograph: Phill Taylor/The Guardian. Styling: Emma Jane Palin

If I’m ever in need of a dose of “cool girl style”, there’s one Instagram feed that I’ll head for. London-based content creator Trishna Goklani (@trishnagoklani) is the embodiment of timeless taste, fusing casual basics with statement silhouettes, elevating her aesthetic with artfully chosen luxury accessories.

That coveted “quiet luxury” look, with its good tailoring and great knitwear, usually signals a degree of sophistication that comes with a personal shopper or stylist. But many of Goklani’s aspirational “outfits of the day” have been bought secondhand.

“I didn’t shop at all for a while,” she says. “I was almost fatigued. Then I found the thrill of shopping secondhand – mostly online. I find that when shopping pre-loved, you are more intentional with what you search for, and you buy the things that you know you’re going to wear.”

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