Steve Irwin lived fast and free and had just one rule in life - that the cameras must keep rolling.
And that was why the harrowing death of the Australian conservationist - who would have turned 61 today - was recorded, second-by-second, in heartbreaking detail.
From being stung by a stingray in a freak accident off Australia's Great Barrier Reef to his last words as frantic friends fought to save him, the tragedy was captured in its entirety.