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Damien O'Meara, PhD Candidate, Media and Communications, Swinburne University of Technology

Queer romcom Bros struggled at the box-office. Are mainstream audiences still not ready?

Universal Pictures

When Bros creator, Billy Eichner made an impassioned plea for people to see his queer-centred romantic comedy, he shared concerns on Twitter that straight people “just didn’t show up.”

The subsequent “flop” discourse surrounding Bros appears to ignore the positive reviews from audiences who have seen the film – focusing more on the failure of a queer romcom to have mainstream appeal, and a corresponding bottom line at the box office.

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