Less than 10 years after its last major face lift, the Queensland government has announced plans to overhaul Brisbane's South Bank parklands again ahead of the 2032 Olympics.
The government has called for submissions to revamp the precinct within 10 years.
It has already begun touting a few ideas in what it is calling the Future South Bank Draft Master Plan.
The plan includes proposals like making Grey Street more pedestrian friendly, with wider boulevards and bike lanes.
There are also ideas for improving the riverside promenade, as well as increasing green space.
One of the artists' impressions has visualised a re-imagining of the cultural forecourt.
Being riverside, there's talk of creating "a world-class maritime precinct" too.
From industrial district to lush parklands
The 42-hectare site has already gone through a number of transformations, having been overhauled for the 1988 World Expo, it was then turned into what eventually became the parkland and recreational precinct we know today.
In a statement, Premier Annastacia Palaszczuk said the time had come for the precinct to be "renewed and reinvigorated" again.
"South Bank is the People's Park," the Premier said.
"It's fitting that the people have a say in its future.
"More than 10,000 pieces of feedback have shaped the Future South Bank Draft Master Plan, making it a plan by the people, for the 'People's Park'."
Deputy Premier and Minister for State Development Steven Miles said the government wanted to make South Bank a "must-visit" destination.
"South Bank's iconic beach, bougainvillea-lined arbour, rainforest and riverside greens will be protected and celebrated," Mr Miles said.
"[The plan] proposes more green space, places to enjoy by the river, people-friendly streets, improved active travel connections and more diverse dining opportunities.
"The vision is for South Bank to remain Brisbane's most lively, green, and inclusive precinct for current and future generations to enjoy."
Engagement on the draft master plan will be held over the next six weeks.
A series of community pop-up information sessions and an online survey will be held with public consultation closing at midnight on December 14.