Queen Latifah, the groundbreaking rapper turned actress, is a bona fide entertainment icon. She already has half “EGOT” status, with both an Emmy and a Grammy to her name, leaving just a Tony and an Oscar to complete the quartet. (She has been Oscar-nominated and won a Golden Globe, though.) Now she’s part of the AI revolution.
The celebrity has partnered with Lenovo to distribute her AI-generated image to small businesses across the U.S. and Canada, even though, she tells Fortune, “I feel the nervousness that everyone else feels” around the technology. In customized videos that can be used as ads, Queen Latifah’s AI persona can recommend customers visit a specific business and list reasons why: for instance, quick service and affordable prices.
