The Chennai-based film technology company, Qube Cinema, which transformed the film industry by introducing state-of-the-art digital projectors in cinemas and aided the move towards digital cinema, has teamed up with actor Akkineni Nagarjuna’s Annapurna Studios to launch full-service virtual production stage in Hyderabad. The facility will be ready for use from October 1.
Senthil Kumar, Co-founder, Qube Cinema, told The Hindu that the production facility has been built at a cost of around ₹21 crore and will feature a 20-foot tall and 60-foot wide curved high brightness LED screen, which can be used by filmmakers to render complex photorealistic virtual locations in real-time.
Mr. Senthil said that he hopes that this technology will eventually result in filmmakers making less use of “green screens” used extensively to create visual effects except in complicated cases since it would reduce the cost of visual effects, on-location production costs and save on time by enabling the creative team to see close-to-final shots on camera, in real-time on the live-action set.
