When household finances were plunged into turmoil during the credit crunch, one of the first things that Britons cancelled was their veg box delivery.
But although the cost of living crisis persists, the organic market is enjoying its biggest boom in two decades, according to the veg box seller Riverford. It is not just fruit and veg, with a “massive” increase in sales of organic meat. Organic chicken was up 13% year on year, despite costing three times as much as other birds.
