It's not often Tom's Hardware reports on the sports world, but Qualcomm has forced our hand with a major advertising move: Qualcomm has made its Snapdragon logo the new front-of-shirt sponsor for Manchester United Football Club, the most popular football (soccer) team in the United Kingdom.
The Premier League team's claimed 1.1 billion fans will now be presented with the Snapdragon logo on all three variants (home, away, and third) of the Manchester United gameday kit. This massive claimed number is largely thanks to the popularity of Cristiano Ronaldo, one of the most famous athletes of all time, who played with Man United from 2003-2022.
A single football match at Old Trafford, Manchester United's home pitch, gets more exposure than a single Super Bowl ad, and making Snapdragon the front-and-center brand image associated with the team is a powerful move by Qualcomm. Neither Qualcomm nor Manchester United wishes to share how much the deal costs, but reports from Bloomberg indicate a price tag of $75 million per year for at least five years.
