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Madeline Ricchiuto

Qualcomm gambled on repeating its own ads at Computex, but did it pay off?

Qualcomm Cristiano Amon Computex Snapdragon Microsoft Apple Intel Corporation Windows Windows on Arm AMD
Qualcomm CEO Cristiano Amon speaks at Computex 2025 in Taipei on May 19, 2025. He is wearing a blue shirt and holding his hands out in front of him. .

As predicted, Qualcomm's Computex Keynote focused more on AI and AI-powered features on the Windows on Arm ecosystem rather than new announcements.

Qualcomm is turning 40 this year, but as CEO Cristiano Amon stated, "it's a new Qualcomm," thanks to the company's investment in computing. Qualcomm launched the Snapdragon X series at Computex last year, but despite that timeline, Qualcomm's Computex presence did not revolve around chip announcements.

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