At EICMA 2022, a new motorcycle brand by the name of MBP, or Moto Bologna Passione made its debut. With Italian roots and styling, the company is the newest premium brand under the Chinese automotive and motorcycle conglomerate Qianjiang. In case you were unaware, Qianjiang is the parent company of brands like Benelli, QJ Motor, and Keeway, and MBP is the newest feather on their cap.
Having said that, we've already talked about a number of MBP's new models, and it's clear that MBP has the premium segment in its sights. Models like the T1002V and C650V look to bring their A-game to the massively popular adventure bike and cruiser segments. Having said that, with its newest model called the C1002V, MBP has the big-bore cruiser segment in mind, and hopes to go up against the likes of the Harley-Davidson Sportster S.
