Earlier this year, FIFA announced the "adventurous, fun and curious" La’eeb as the mascot for the 2022 World Cup in Qatar.
La’eeb, which translates to a "super-skilled player" in Arabic, will be used as a key marketing ploy by the governing body in order to engage younger fans and ensure the showpiece event in the Middle East has a lasting legacy.
The Qatar World Cup is arguably the most controversial tournament in FIFA's history, with human rights concerns dominating the build-up to the tournament - especially the deaths of numerous migrant workers and troubling questions around treatment of LGBTQ+ people.
